Brand Story

And this is just the beginning… The journey continues — one sparkle at a time.

Founded by Zulfiqar Idrisi, Usefulmate started as a small idea to bridge the gap between high-end fashion jewellery and everyday affordability. What began as a dream to offer affordable style soon turned into a brand loved by women across the country.

Driven by a love for fashion and empowered by a deep understanding of modern style, we began curating collections that celebrate culture, creativity, and confidence. Whether it’s traditional ethnic sets, daily wear earrings, party-ready chokers, or statement rings — every piece at Usefulmate tells a story.

We believe that jewellery is not just an accessory, it’s an expression — of who you are, how you feel, and what you stand for.

Today, Usefulmate is more than just a jewellery marketplace. It’s a community of sparkle-lovers, confident dressers, trendsetters, and everyday queens who believe in shining without limits.